Chrysalis is the marketing event in association with SAMRIDDHI, a national level business symposium. It provides a platform for the participants to make a regional product marketable. The event aims at providing an opportunity to identify the market potential of a local product and the strategy to make it reach the masses. The event is meticulously designed to test the participants on a plethora of aspects ranging from the theoretical foundation in marketing, strategy, and sales and its application in the real world. Ranging from preparing a marketing plan to its go-to-market strategy, from STP to Cost-Benefit Analysis, this event has it all.
Various colleges across the India, including IIM Ahmedabad, IIM Lucknow, FMS, JBIMS, and many more participated in the event. IIT Madras Team 2 Marketers were the runner-ups who won a cash reward of about ₹10,000 and GIM Team Phoenix emerged as the champions, bringing home around ₹15,000 along with the title of the event.